It is widely known that emotional motivation and attention lead to better engagement with video gaming. Excitement and satisfaction are emotions that can guarantee the success of a game, driving gamers to continue playing, coming back for more.
However, traditional usability testing methods commonly used to determine the learning curve of the gaming experience, fail to fully understand how gamers truly feel. These measures are often not reliable, as subjective self-report metrics (e.g., surveys and focus groups) can be easily biased. This can result in fewer purchases of the game, in brand damage and eventually in financial loss.

When you play “Call of duty mobile” what happens in your mind?

Our Approach:

By using EEG and Eye-tracking technology we expose your future customers to your game and see which parts of the game need improvement. Through the use of Brain-Computer Interface technology, the gaming experience can become much more engaging and personalised because games can be adjusted and developed according to the cognitive state of the gamer.  For example, if the gamer feels surprised, frustrated, excited or perplexed when they are playing a certain game, it is possible to develop or cut out some parts of the game according to their feelings and reactions. 

CogniUse helps you to trace:

  • Learnability
  • Cognitive Load 
  • Engagement

We guide you to tailor games to what gamers really want, increasing user satisfaction. With the use of Artificial Intelligence and Neuroscience, we identify the various cognitive processes and emotions that can increase emotional motivation and user attention.