InnoBrain is offering a complete package of Hardware and Software. Hardware, for measuring brain waves and cloud-base algorithms for analyzing cognitive and emotional features of a person.
* Currently InnoBrain provides off-the-shelf hardware in collaboration with its partners. However, in the near future, we will reveal our new customized hardware fully flexible and integrable to our customers’ needs with many more features.
We combine EEG and Eye Tracking technology as a way of providing deeper insights about how a person is cognitively and emotionally performs and affected in different operational environments.
With our non-intrusive EEG headset, we record brain activity in order to see how the brain behaves while specific operations. Our AI-based algorithms can successfully provide the following insights from the analyzed brain signals:
- Decision-Making Approach
- Task Engagement
- Operation Workload
- Process Distraction
EEG technology can indicate the cognitive and emotional responses of brain activity which are then transformed by AI-based algorithms into valuable data.
EEG Headset: A comfortable wearable solution to track the brain activities of a person while operation.
Eye Tracking Glasses: A wearable solution that provides insights about the visual elements of the operational environment on a person.
Our Previous Test Studies
Gaming
It is widely known that emotional motivation and attention lead to better engagement with video gaming. Excitement and satisfaction are emotions that can guarantee the success of a game, driving gamers to continue playing, coming back for more.
However, traditional usability testing methods commonly used to determine the learning curve of the gaming experience, fail to fully understand how gamers truly feel. These measures are often not reliable, as subjective self-report metrics (e.g., surveys and focus groups) can be easily biased. This can result in fewer purchases of the game, in brand damage and eventually in financial loss.
When you play “Call of duty mobile” what happens in your mind?
Our Approach:
By using EEG and Eye-tracking technology we expose your future customers to your game and see which parts of the game need improvement. Through the use of Brain-Computer Interface technology, the gaming experience can become much more engaging and personalised because games can be adjusted and developed according to the cognitive state of the gamer. For example, if the gamer feels surprised, frustrated, excited or perplexed when they are playing a certain game, it is possible to develop or cut out some parts of the game according to their feelings and reactions.
InnoBrain helps you to trace:
- Learnability
- Cognitive Load
- Engagement
We guide you to tailor games to what gamers really want, increasing user satisfaction. With the use of Artificial Intelligence and Neuroscience, we identify the various cognitive processes and emotions that can increase emotional motivation and user attention.
Medical Device Industry
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From 2009 to 2019, around 2 million injuries were associated with faulty medical devices, according to the International Consortium of Investigative Journalists.
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The investigation also showed that 80,000 deaths were caused by usability related of.
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Around 36% of problems associated with faulty medical devices are attributed to poor usability design issues.
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Million $
The average cost to bring a medical product from concept to market costs around $31 million.
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Million $
Of that cost $24 million – 77% – is attributed to regulatory and FDA-related activities.
From 2009 to 2019, 2 million injuries were associated with faulty medical devices and 80 000 deaths were caused by medical device issues. Out of these injuries and deaths, around 36% are attributed to poor usability design issues. Poor usability design issues can be prevented early on during the development and manufacturing of a medical device.
Common usability testing of medical devices such as surveys, questionnaires and interviews are thus inefficient in ensuring patient safety.
InnoBrain can be used to test:
- Learnability: First-time encounter: Is it easy to use your device?
- Memorability: Using the device after a period of abstinence: how easily can users reestablish proficiency?
- Satisfaction: How pleasant is it to use the device?
- User Acceptance: Are users willing to use the device longer-term?
- Summative testing
- Formative testing
Our Process
- We expose users to the medical device
- We use Eye Tracking and EEG hardware while users are using your device
- Our Automated Analyses are carried out by AI-powered algorithms analysing the interaction of the medical device with the user
- We provide extracted features from brain signals in real-time and the possibility to interact and analyse the data
Our Approach
Compared to traditional usability testing methods, our tool can help medical device companies to derive objective, unbiased, automated and holistic data from brain analysis. By combining the analyzing power of Artificial Intelligence and Neuroscience, InnoBrain analyses the cognitive and emotional states of patients and medical personnel, as a way of improving the performance of medical devices and the safety of those that will use them.
