Use Cases - InnoBrain

Generally, the main intention of all these studies is to evaluate the cognitive performance of the drivers and operators in different driving situations. This can provide us with the basis to perform objective evaluations between all these approaches.

1. Conventional:

In this case, the driver’s cognitive performance is evaluated in a real environment where the driver has interaction with all the environmental elements in and outside the car.

2. Driving Simulator:

In this case, the driver’s cognitive performance is evaluated in a simulated environment on head-up displays where the real environment is simulated. So the only interaction is to a digital environment.

3. VR Simulator:

In this case, the head-up displays are replaced with VR headsets, and the driver’s cognitive performance is evaluated in a totally digital environment.

4. Teleoperation:

In this case, the driver is performing the driving operation from distance by using the head-up displays.

Provided with the results of these studies, the main differences and challenges in driving a vehicle from distance and in the digital environment can be discovered and required measures to get a distance operation closer to real driving can be considered. Because there are many interaction elements of the driver with the vehicle and environment in a teleoperating situation will be missed which could affect the driver’s perception, performance and thereby operation safety.

Our Previous Test Studies

We’ve been providing solutions in the Medical and Gaming industry and worked on our proof of concept to create the most viable platform for industrial applications and use cases.


It is widely known that emotional motivation and attention lead to better engagement with video gaming. Excitement and satisfaction are emotions that can guarantee the success of a game, driving gamers to continue playing, coming back for more.
However, traditional usability testing methods commonly used to determine the learning curve of the gaming experience, fail to fully understand how gamers truly feel. These measures are often not reliable, as subjective self-report metrics (e.g., surveys and focus groups) can be easily biased. This can result in fewer purchases of the game, in brand damage and eventually in financial loss.

When you play “Call of duty mobile” what happens in your mind?

Our Approach:

By using EEG and Eye-tracking technology we expose your future customers to your game and see which parts of the game need improvement. Through the use of Brain-Computer Interface technology, the gaming experience can become much more engaging and personalised because games can be adjusted and developed according to the cognitive state of the gamer.  For example, if the gamer feels surprised, frustrated, excited or perplexed when they are playing a certain game, it is possible to develop or cut out some parts of the game according to their feelings and reactions. 

InnoBrain™ helps you to trace:

  • Learnability
  • Cognitive Load 
  • Engagement

We guide you to tailor games to what gamers really want, increasing user satisfaction. With the use of Artificial Intelligence and Neuroscience, we identify the various cognitive processes and emotions that can increase emotional motivation and user attention.

Medical Device Industry

From 2009 to 2019, 2 million injuries were associated with faulty medical devices and 80 000 deaths were caused by medical device issues. Out of these injuries and deaths, around 36% are attributed to poor usability design issues. Poor usability design issues can be prevented early on during the development and manufacturing of a medical device.
Common usability testing of medical devices such as surveys, questionnaires and interviews are thus inefficient in ensuring patient safety.

InnoBrain can be used to test:

  • Learnability: First-time encounter: Is it easy to use your device?
  • Memorability: Using the device after a period of abstinence: how easily can users reestablish proficiency?
  • Satisfaction: How pleasant is it to use the device?
  • User Acceptance: Are users willing to use the device longer-term?
  • Summative testing
  • Formative testing

Our Process 

  • We expose users to the medical device 
  • We use Eye Tracking and EEG hardware while users are using your device 
  • Our Automated Analyses are carried out by AI-powered algorithms analysing the interaction of the medical device with the user
  • We provide extracted features from brain signals in real-time and the possibility to interact and analyse the data

Our Approach

Compared to traditional usability testing methods, our tool can help medical device companies to derive objective, unbiased, automated and holistic data from brain analysis. By combining the analyzing power of Artificial Intelligence and Neuroscience, InnoBrain analyses the cognitive and emotional states of patients and medical personnel, as a way of improving the performance of medical devices and the safety of those that will use them.