To help medical device companies reduce the usability failures of their products to ZERO

We create innovative BCI (Brain-Computer Interfaces) to explore human emotions and cognitive behaviour, empowering organizations to make better decisions.

What we offer

NeuroAnalytics™

Analyse, learn and predict how your consumers will behave

NeuroUX®

Real-time UX evaluations to rewire user behavior and drive your KPIs

NeuroInsight™

Explore brain data to promote human insights for your R&D

Detect and prevent usability failures early during the development process.

Step one

Exposing the users with any type of stimuli (physical or digital products).

Step two

Measuring the users’ reactions to stimuli using EEG and Eye-tracking.

Step three

Automated analyses of brain signals and eye tracking data using AI-based algorithms.

Step four

Providing extracted features from brain signals in real-time and the possibility to interact and analyse the data.

Your Benefits

Diverse and Inclusive Data

Enabling companies to involve users such as the elderly, children or people with communication problems, in usability testing.

Unbiased and objective results

Go beyond the biases included in traditional methods (questionnaires, interviews, etc.) and receive objective results.

Fast results

Reduce the evaluation time using a real-time analysing process and a quickly adaptable platform to customer needs during the certification process.

High Value, Less Cost

Reduce evaluation time while increasing accuracy.

Suitable for complex products/scenarios

Easily adaptable to evaluate complex products with a complex usability evaluation process.

Automated

AI-based algorithms are employed to automate the brain signals’ analyses.

Backed by

Recognitions

The winner of the SKAPA Innovation prize 2019 “in the memory of Alfred Nobel”, Stockholm region.

The second runner up of the Business Challenge Sweden 2019.