We provide innovative BCI (Brain-Computer Interfaces) to explore human emotions and cognitive behaviour, empowering organizations to make better decisions.
From 2009 to 2019, around 2 million injuries were associated with faulty medical devices, according to the International Consortium of Investigative Journalists.
The investigation also showed that 80,000 deaths were caused by medical device issues.
Around 36% of problems associated with faulty medical devices are attributed to poor usability design issues.
The average cost to bring a medical product from concept to market costs around $31 million.
Of that cost $24 million – 77% – is attributed to regulatory and FDA-related activities.
What we offer
Analyse, learn and predict how your consumers will behave
Real-time UX evaluations to rewire user behavior and drive your KPIs
Explore brain data to promote human insights for your R&D
Detect and prevent usability failures early during the development process.
Exposing the users with any type of stimuli (physical or digital products).
Measuring the users’ reactions to stimuli using EEG and Eye-tracking.
Automated analyses of brain signals and eye tracking data using AI-based algorithms.
Providing extracted features from brain signals in real-time and the possibility to interact and analyse the data.
Diverse and Inclusive Data
Enabling companies to involve users such as the elderly, children or people with communication problems, in usability testing.
Unbiased and objective results
Go beyond the biases included in traditional methods (questionnaires, interviews, etc.) and receive objective results.
Reduce the evaluation time using a real-time analysing process and a quickly adaptable platform to customer needs during the certification process.
High Value, Less Cost
Reduce evaluation time while increasing accuracy.
Suitable for complex products/scenarios
Easily adaptable to evaluate complex products with a complex usability evaluation process.
AI-based algorithms are employed to automate the brain signals’ analyses.
The winner of the SKAPA Innovation prize 2019 “in the memory of Alfred Nobel”, Stockholm region.
The second runner up of the Business Challenge Sweden 2019.